Senior Product Design Leader with 18 years experience leading cross-functional teams responsible for crafting multi-billion dollar applications
Let's Connect →What would a grocery weekly circular look like if it were designed from the ground up as a digital-first resource for families to plan their week?
I developed a "UX Playbook" of activities to help our designers think through which would best define success for their project.
Give customers the ability to redeem their grocery dollar loyalty points in the cart.
Our objective was to improve the ease of basket building within our browse aisles (categories) section for our grocery sites and apps.
How much impact do you think a simple product image has?
Designed the end-to-end experience and creative assets for jewelry brand Artulia Jewelry leveraging the Shopify framework.
Redesign and responsively develop one of the most impactful templates on the Vivid Seats mobile and desktop websites - the performer page.
A complete redesign and code refactor to develop a new, best-in-class tickets page for Vivid Seats.
