How Personalizing the Weekly-Ad Inspires Discovery

What would a grocery weekly circular look like if it were designed from the ground up as a digital-first resource for families to plan their week?

Quick Wins: Improving Designer Efficiency with DesignOps

I developed a "UX Playbook" of activities to help our designers think through which would best define success for their project.

Reduce Friction and Meet the Customer Where They Are

Give customers the ability to redeem their grocery dollar loyalty points in the cart.

How Redefining Navigation Equals Better Inspiration

Our objective was to improve the ease of basket building within our browse aisles (categories) section for our grocery sites and apps.

Quick Wins: Bigger Images Means Bigger Baskets

How much impact do you think a simple product image has?