Creating An Iconic Jewelry Brand
Designed the end-to-end experience and creative assets for jewelry brand Artulia Jewelry leveraging the Shopify framework.
I photographed, designed, and built my wife Meaghan's jewelry website - Artulia Jewelry. This site was built using Shopify and I developed a photography workflow that allowed us to photograph each piece and seamlessly publish between Shopify and Etsy. We redesigned her logo, redefined her typography style, and additionally created all new print assets including her business card, thank you cards, and polishing cloths.
Defining a new photography aesthetic
The photograph truly set the tone for this project. Meaghan knew she wanted to reflect the delicate nature of her work by complementing the pieces using natural materials. From a color perspective, we wanted the photos to be luminescent and feel larger than life. For on-person photography, we shot from the rooftop of our Chicago loft to give a metropolitan vibe with the city in the background.
The Finished Product
While developing the new photography, I dove into the world of Shopify. Having spent the better part of my career focused on the ecommerce experience across Vivid Seats and ADUSA, working with Shopify felt intuitive and natural. Additionally, I've built many other sites using WooCommerce, so Shopify came quite easily.
This entire project took roughly two months. We launched the site just ahead of Meaghan's holiday season and saw a massive increase in revenue for that first year. Shopify continues to be a consistent channel for Meaghan in addition to her primary storefront on Etsy.
