What would a grocery weekly circular look like if it were designed from the ground up as a digital-first resource for families to plan their week?
I developed a "UX Playbook" of activities to help our designers think through which would best define success for their project.
Give customers the ability to redeem their grocery dollar loyalty points in the cart.
Our objective was to improve the ease of basket building within our browse aisles (categories) section for our grocery sites and apps.
How much impact do you think a simple product image has?
